The process of acheiving people's interests and stimulating people's impulse to purchase an item is an advertisement. Selecting a target group for a specific is a crucial step to make an advertisement successful. To be more successful or to get more attentions from consumers, advertisement can be a little bit exaggerated but not too much. The purpose of advertisements are spread as widely as possible and represent their information certainly and simply.
For example, an advertisement asserts that by using certain products, old people will look much younger than their actual age. The product is called "No Gray". It is not a hair color, but it is a mixable product with other hair colors. It can be uses with one's favorite hair color, covers gray completely, and also color lasts longer.
A way of using this product is different from other hair colors. Fisrt, one chosses his/her favorite hair color and mixes with this "No Gray" product. Then his/her hair will keep gray away way much longer. This advertisement's targets are people who get stressed out because of fast growing white hair. Comparing two different appearances of a picture of women who is old and another is young, this advertisement strongly and simply presents attracting or eyecatching. Even though they knew that kinds of advertisements are not certainly believable, they buy the products because the products stimulate people's temptation.
The advertisements get support from many other companies. The companies support the particular advertisements cause of deals. Therefore if advertisements produce successful earning, the companies support on that advertisements automatically to become more popular and richer.
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